Eye4Design’s latest e-commerce creation is a Draper Tools website featuring over 7,000 products including Power Tools, Hand Tools and Gardening Tools

The site uses our award winning e-commerce software and is integrated with Protx for secure payments and Emailer Magic for completely automated email management.

The site will be extensively search engine optimsed and is set for official launch in March 2009.

Due to the huge success of our Internet Marketing Training Centre we are looking for additional trainers with experience in one or more of the following:

Search Engine Optimisation

Pay-per-Click (Google Adwords)

Email Marketing

Affiliate Marketing

Please contact Jayson Gray on 01709-373911 for further details or email sales@eye4design.co.uk

Here at Eye4Design we like to get involved in online projects right from the start but what we particularly enjoy is working with our customers after their site is launched to help them build large successful businesses. We help with many marketing and promotional activities including search engine optimisation, email marketing, social media marketing and affiliate marketing.

The Internet is the most effective marketing tool ever created. Never before have we been able to gain such targeted exposure for our products and services for such low cost.

So given all that potential, why do some websites fail to make money? Well, here’s just a few reasons:

Problem - The ‘Build it and they will come’ theory. For some strange reason there are still people under the impression that as soon as they launch their website they will be overrun with customers falling over themselves to buy their products. This may be fuelled by the success stories highlighted in the media but this is certainly not the case. The Internet is a big place and your shiny new site will be a small fish in a big pond.

As with any other business you have to bring in the customers.

Solution - Devise a comprehensive marketing strategy with an experienced online marketing company that is designed to drive customers to your website. Set monthly traffic targets, stick to them and most of all - be patient.

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Problem - No added value. The Internet gives customers the opportunity to compare products and prices in a matter of minutes. If your store simply offers more of the same there’s a good chance you’ll lose the sale to the leading brands as they don’t have to fight so hard to break down the trust issues associated with buying online.

Solution - Find a way to differentiate your products from the rest. For example you may be able to bundle products together to offer greater added value whilst at the same time making it difficult for customers to compare like for like offers.

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Problem - The eternal seeker of new customers. Its not cheap to gain new customers. Whether you’re using pay-per-click marketing, search engine optimisation or affiliate marketing it just cost you your hard earned cash to gain that customer. The problem is the vast majority of online businesses fail to market to their OWN customers and continuously pay to acquire new ones.

Solution - Set up an effective email campaign to keep your customers aware of your latest products and news. Track the interest they show in your products and offer them incentives to return to your site and purchase again and again.

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Problem- Giving up too easily. Again, many people launch a website and expect riches beyond their wildest dreams by the end of the month and when that doesn’t happen they give up. They blame their products, their prices, their competition, their AdWords bill, literally everything except their lack of patience and planning.

Solution - Devise a targetted 12 month plan with your online marketing agency and incorporate all of the following elements:

                    a) - Monthly search engine optimisation strategy
                    b) - Monthly blog writing and forum posting
                    c) - Controlled pay-per-click management
                    d) - Monthly affiliate recruitment targets
                    e) - Fortnightly email marketing promotions

Review your success every month and you will see an increase in both unique visibility, sales and profitability.

You will then be on your way to building a truly successful online business.

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This article was written by Jayson Gray of Eye4Design. You have permission to reproduce this article on your own website as long as you retain this copyright credit and link.

Running a successful online business is the dream of many and has only increased during these times of economic downturn.

Whilst virtually all traditional sectors are seeing severe drops in business, online retailing remains brisk and continues to grow year upon year.

Its no surprise then that many people are looking to set up their own online business.

Deciding exactly what to sell online and how to go about it can seem extremely daunting but that doesn’t have to be the case.

At Eye4Design we have over 12 years experience in setting up successful online businesses and provide a whole range of Internet marketing products to help you on the road to success once your site is live. Unlike many web design agencies we actually own our own affiliate marketing and email management software which can easily be integrated into most websites.

Our e-commerce software has drop shipping add-ons that can make processing orders an automatic process which is particularly useful if you’re running a part time online business.

Start by arranging a short appointment to discuss your online business ideas and we will be happy to provide suggestions and a tailored quotation to suit your needs.

Call us on 01709-373911 and get your business online this year.