Archive for the ‘Email Marketing’ Category

Email Software

Monday, January 5th, 2009

Marketing by email is probably the most cost effective advertising method you will find. At the push of a button, thousands of (potential) customers can receive your latest offers, news, updates, price lists etc for a nominal cost.

And yet the fact is, many companies fail to take advantage of this technology. Most don’t realise that they could have an entire email campaign up and running for as little as £25 + Vat per month ready to send out to their existing customers or potential customer base.

However, the real benefit of quality email software is in its ability to record which customers open which emails and even what links they click on. It’s a powerful marketing advantage to be able to see which recipients opened your email and what products they were interested in.

At Eye4Design we offer our Clients highly featured email software that can send out text or attractive HTML based emails to an unlimited number of email contacts, can track which users open those emails and even which links they click on. This gives Eye4Design customers a huge advantage over their competitors.

For more details on Eye4Design email solutions please call 01709-373911.

Most Companies Fail To Market To Their Own Customers

Wednesday, December 10th, 2008

In a recent survey conducted by Eye4Design an amazing 74% of companies said that they never (or very rarely) marketed to their own customer base. Considering how difficult and expensive looking for new customers is, this figure is quite incredible.

As you already know your existing customers its easier for you to get a foot in the door. You’ve supplied them before so they trust you and they know you deliver. Added to that, you know they pay their bills so your risk of bad debt is minimised.

Imagine how many of your customers bought a product or service that you provide, from one of your competitors, just because they didn’t realise you supplied it too!

When asked why they didn’t market to their own customers most companies cited time and cost as major factors. The sad part is that the remedy does not require much time, and it certainly doesn’t require alot of investment.

Eye4Design can provide your company with a bespoke email campaign that enables you (or us) to email your entire customer base with your latest news or products at the push of a button.

The cost? Starting from just £25 + Vat per month. Now tell me you can find new customers  for less than that!

To get your account up and running call us on 01709-373911.