Eye4Design has teamed up with leading training provider “Introspective.co.uk” to deliver a wide range of half day ‘byte’ sized Microsoft training courses in the Sheffield area. Subjects include:
For details on course availability please contact Introspective on 0114-243-7368.
A truly search engine friendly shopping cart is something of a rarity. So rare in fact that we at Eye4Design spent weeks looking online and couldn’t find one.
Some carts came close to what we wanted but they didn’t quite have it all. The carts with the best search engine friendly features were often restricted in user license or updates were infrequent.
As a result, we decided to roll our 12 years of experience into developing what we consider to be the ultimate search engine friendly shopping cart (PRIMA CART) with features including:
No More Tables
PRIMA CART does not use HTML tables and uses CSS instead which improves search engine optimisation and web accessibility.
URL Re-Writing
Most shopping carts are database driven and produce URL (web page addresses) in a format that is not helpful for search engines.
E.g. http://www.mywebsite.com/index.php?cPath=22&osCsid=c77554e1c1e8ea0b57b42bbe100d59eb
The above URL does not help search engines determine what to list in their search results.
In comparison, PRIMA CART produces URL’s as follows:
http://www.mywebsite.com/books/science-fiction/the-time-machine.htm
Internet marketing specialists agree that the above format is recognised as being hugely beneficial in search engine optimisation.
H Tag Control
Any text wrapped in H tags (in particular H1 tags) is seen as important o by search engines. Having the flexibility to wrap selected text in H1 tags is a feature not usually available on database driven shopping carts. PRIMA CART has this feature incorporated.
Individual Headers & Footers For Each Category
Another feature built into PRIMA CART is individual header and footer information. This enables you to customise category pages and helps reduce the risk of duplicate content.
Individual Title, Description & Keywords Tag for each Category, Sub Category and Products
Title, Description and Keywords tags are extremely important to search engines, especially Google so the ability to modify them separately for each Category, each Sub Category and each Product is vital. PRIMA CART has this facility.
Individual Title, Description & Keywords Tag for each Content Managed Page
As above, PRIMA CART’s capabilities extend beyond product based pages and also includes information pages such as About Us or Terms & Conditions pages.
Automatic Content Population for Alt Tags & Title Tags
Manually inputting data such as Alt tags and Title tags is required on many of the carts available on the web. PRIMA CART removes this time consuming task by automatically populating content which then may require only minor edits.
Character Counter Recommendations for Meta Tags
Anyone who’s used software to create Meta Tags knows how tedious it can be counting characters and trying to stick to the recommended limits. PRIMA CART has in-built character counters and flags up warnings when recommended numbers are exceeded. These can of course be manually over ridden if required.
Worpress Blog Integration
Wordpress is a great tool for keeping website content fresh and updated. In addition, it pings search engines when articles are posted and can literally help content get listed on search engines within minutes. PRIMA CART can utilise Wordpress content by pulling your latest posts into your homepage.
Social Media Bookmarking Features
The facility to bookmark pages through sites such as Facebook, Twitter and MySpace can help drive thousands of visitors to your website. PRIMA CART uses advanced bookmarking technology that encompasses all the top social networking websites.
Google Base Product Upload
Base is Google’s shopping directory. Anyone with an e-commerce website can list products free of charge so it makes alot of sense to be on there. PRIMA CART has a built-in export facility specifically for Google Base.
Google Adwords Keyword/Landing Page Extraction Tool
For anyone wanting to use Google Adwords to promote their website the first task is usually to copy and paste product titles followed by the relevant landing pages into their Google Adwords account. On a large site this can be a massive task. PRIMA CART can automate that task for a quick export of all product data or by category/sub category.
The above is just a selection of the search engine friendly features incorporated into PRIMA CART. In addition to these features it also has great ‘front end’ features such as:Multi Currency Display
List or Grid View
Include or Exclude VAT
User Specific Advertising Banners
Category Specific ‘Recently Viewed Items’
Advanced Zoom Facility For Product Photos
Tabular Format For Product Descriptions (Reduces page scrolling)
PRIMA CART is THE Next Generation Shopping Cart and is designed for operators of already successful e-commerce websites recognising the need for a truly search engine friendly cart. For more details and an online demonstration please call Eye4Design on 01709-373911.
Due to the huge success of our Internet Marketing Training Centre we are looking for additional trainers with experience in one or more of the following:
Search Engine Optimisation
Pay-per-Click (Google Adwords)
Email Marketing
Please contact Jayson Gray on 01709-373911 for further details or email sales@eye4design.co.uk
Here at Eye4Design we like to get involved in online projects right from the start but what we particularly enjoy is working with our customers after their site is launched to help them build large successful businesses. We help with many marketing and promotional activities including search engine optimisation, email marketing, social media marketing and affiliate marketing.
The Internet is the most effective marketing tool ever created. Never before have we been able to gain such targeted exposure for our products and services for such low cost.
So given all that potential, why do some websites fail to make money? Well, here’s just a few reasons:
Problem - The ‘Build it and they will come’ theory. For some strange reason there are still people under the impression that as soon as they launch their website they will be overrun with customers falling over themselves to buy their products. This may be fuelled by the success stories highlighted in the media but this is certainly not the case. The Internet is a big place and your shiny new site will be a small fish in a big pond.
As with any other business you have to bring in the customers.
Solution - Devise a comprehensive marketing strategy with an experienced online marketing company that is designed to drive customers to your website. Set monthly traffic targets, stick to them and most of all - be patient.
Solution - Find a way to differentiate your products from the rest. For example you may be able to bundle products together to offer greater added value whilst at the same time making it difficult for customers to compare like for like offers.
Solution - Set up an effective email campaign to keep your customers aware of your latest products and news. Track the interest they show in your products and offer them incentives to return to your site and purchase again and again.
Solution - Devise a targetted 12 month plan with your online marketing agency and incorporate all of the following elements:
a) - Monthly search engine optimisation strategy
b) - Monthly blog writing and forum posting
c) - Controlled pay-per-click management
d) - Monthly affiliate recruitment targets
e) - Fortnightly email marketing promotions
Review your success every month and you will see an increase in both unique visibility, sales and profitability.
You will then be on your way to building a truly successful online business.
Running a successful online business is the dream of many and has only increased during these times of economic downturn.
Whilst virtually all traditional sectors are seeing severe drops in business, online retailing remains brisk and continues to grow year upon year.
Its no surprise then that many people are looking to set up their own online business.
Deciding exactly what to sell online and how to go about it can seem extremely daunting but that doesn’t have to be the case.
At Eye4Design we have over 12 years experience in setting up successful online businesses and provide a whole range of Internet marketing products to help you on the road to success once your site is live. Unlike many web design agencies we actually own our own affiliate marketing and email management software which can easily be integrated into most websites.
Our e-commerce software has drop shipping add-ons that can make processing orders an automatic process which is particularly useful if you’re running a part time online business.
Start by arranging a short appointment to discuss your online business ideas and we will be happy to provide suggestions and a tailored quotation to suit your needs.
Call us on 01709-373911 and get your business online this year.
As the current economic downturn takes its toll many businesses are bucking the trend by turning to the Internet to increase their sales.
Virtually all businesses supply products or services that can be sold or advertised on the Internet yet an astonishing 36% of businesses don’t even have a website.
The good news is that this makes advertising on the web easier for the rest of us and whilst there may be lots of competition online one thing is for sure, if you’re not there you’re certainly NOT going to get a share of the rewards.
Here at Eye4Design we see many businesses whose turnover has been chipped away year after year as their competitors move online and more and more of their customers use the Internet to source their products.
On a positive note its never too late to get online so don’t leave it another day, call us on 01709-373911 and lets discuss how we can help increase your sales.
In the current economic climate it makes sound business sense to reduce the strain on your cash flow wherever possible. To help we’ve teamed up with a leading finance broker to enable our customers to spread the cost of their websites over 24 or 36 months.
So now there’s no need to delay that website project that you’ve been desperately keen to get started.
For more details call Jayson Gray on 01709-373911.
Online sales were forecast to increase by 25% over the Christmas period compared to 2007. The peak shopping period was expected to be between 1pm and 2pm on Monday 8th December 2008 (so called ‘Mega Monday’) when £28 million was forecast to be spent online during this single hour.
Research, by polling organisation GfK NOP, said one in 10 online shoppers were planning to have their online Christmas shopping delivered to their workplace.
This contrasts sharply with the High Street where many retailers were bracing themselves for one of the worst festive periods on record.