If there are lots of links on the Internet pointing to your website, there’s only one direction you’re going in and that’s higher up in Google … right?

Actually no, that’s not necessarily the case. Recently we’ve seen quite a few cases where website owners have gone flat out obtaining as many back-links as possible and in the process have ignored the quality and relevancy of the sites they’re linking from.

The result has been a huge decrease in PageRank value and total disappearance from search engines.

This only demonstrates that back-link building is a highly skilled process and should only be undertaken by a professional search engine optimisation company or someone with search engine optimisation training.