Archive for the ‘Search Engine Optimisation’ Category

Access Training Sheffield

Tuesday, June 1st, 2010

If you are a business or an individual in the Sheffield area looking for Microsoft Access training you should contact our specialist IT Training provider at www.introspective.co.uk

Can anyone recommend a good website builder?

Tuesday, January 13th, 2009

If you’re on a tight budget, or perhaps you run a voluntary organisation where funds are limited there is still an excellent way to create a professional looking website quickly and easily, for less than ten pounds per month.

Site Builder Gold is an online site builder with hundreds of templates in a choice of colours. Because its 100% web based you can make site amendments from anywhere with an Internet connection. Ease of use comes standard with Site Builder Gold, in fact if you can use Microsoft Word you will have no problem using Site Builder Gold.

So for a low cost site builder that will have you up and running within minutes choose Site Builder Gold.

For details visit: www.sitebuildergold.co.uk

Drop In PageRank

Monday, December 29th, 2008

It has long been assumed that your server IP address was taken into account by Google when establishing PageRank (PR). The theory being that the broader the spread of back-links from sites with different server IP addresses, the more genuine the recipient site.

After all, if it was simply just a matter of the sheer quantity of back-links, a webmaster could easily set up hundreds of satellite sites all on the same server and link them all back to a main site, artificially increasing its PageRank.

However, until we concluded our own trails we couldn’t be sure just how important it was.

We took our own website (PR5) that was hosted on its own dedicated server and whose back-links were predominantly from our own client base and we moved it to our client server so all sites sat on the same server IP address. As a control we also placed a second website (PR3) on the same client server. However the back-links to the PR3 site were largely Internet wide and not from sites on the client server.

No other factors were altered.

After 2 months the control site with a PR3 remained at PR3. However the site with PR5 had dropped to PR3. Whilst a 1 point drop was perhaps to be expected from the Sep/Oct 2008 PR update we should not have seen a 2 point drop.

This indicates to us that when back-links originate from the same server as the recipient site those back-links are severely diluted and the PageRank value is significantly reduced.

If we are correct we should see our test sites’ PR3 increase in the the next PageRank update expected around March 2009.

Watch this space!

:: Eye4Design are specialists in web design and online marketing and can assist you in promoting your website.
Calling 01709-373911 is the first step to driving traffic to your site and creating a successful online business.

Getting on the first page of Google

Monday, November 24th, 2008

Many people think that appearing on the first page of Google happens randomly, or that you get there by adding a few keywords to your website. Well, if only it was that easy!

In fact, achieving first page results requires months of dedicated search engine optimisation (SEO) work involving amassing large quantities of high quality back links optimised to your chosen keywords.

Therefore, anyone seriously wanting their site to appear high in search engines MUST run an Internet marketing campaign, without which they will just be another small fish in a huge pond.

Here at Eye4Design we specialise in search engine optimisation and Internet marketing and can help your site achieve the search engine rankings you need.