Most Companies Fail To Market To Their Own Customers
In a recent survey conducted by Eye4Design an amazing 74% of companies said that they never (or very rarely) marketed to their own customer base. Considering how difficult and expensive looking for new customers is, this figure is quite incredible.
As you already know your existing customers its easier for you to get a foot in the door. You’ve supplied them before so they trust you and they know you deliver. Added to that, you know they pay their bills so your risk of bad debt is minimised.
Imagine how many of your customers bought a product or service that you provide, from one of your competitors, just because they didn’t realise you supplied it too!
When asked why they didn’t market to their own customers most companies cited time and cost as major factors. The sad part is that the remedy does not require much time, and it certainly doesn’t require alot of investment.
Eye4Design can provide your company with a bespoke email campaign that enables you (or us) to email your entire customer base with your latest news or products at the push of a button.
The cost? Starting from just £25 + Vat per month. Now tell me you can find new customers for less than that!
To get your account up and running call us on 01709-373911.
Tags: Email Marketing