SEO Friendly Shopping Cart
A truly search engine friendly shopping cart is something of a rarity. So rare in fact that we at Eye4Design spent weeks looking online and couldn’t find one.
Some carts came close to what we wanted but they didn’t quite have it all. The carts with the best search engine friendly features were often restricted in user license or updates were infrequent.
As a result, we decided to roll our 12 years of experience into developing what we consider to be the ultimate search engine friendly shopping cart (PRIMA CART) with features including:
No More Tables
PRIMA CART does not use HTML tables and uses CSS instead which improves search engine optimisation and web accessibility.
URL Re-Writing
Most shopping carts are database driven and produce URL (web page addresses) in a format that is not helpful for search engines.
E.g. http://www.mywebsite.com/index.php?cPath=22&osCsid=c77554e1c1e8ea0b57b42bbe100d59eb
The above URL does not help search engines determine what to list in their search results.
In comparison, PRIMA CART produces URL’s as follows:
http://www.mywebsite.com/books/science-fiction/the-time-machine.htm
Internet marketing specialists agree that the above format is recognised as being hugely beneficial in search engine optimisation.
H Tag Control
Any text wrapped in H tags (in particular H1 tags) is seen as important o by search engines. Having the flexibility to wrap selected text in H1 tags is a feature not usually available on database driven shopping carts. PRIMA CART has this feature incorporated.
Individual Headers & Footers For Each Category
Another feature built into PRIMA CART is individual header and footer information. This enables you to customise category pages and helps reduce the risk of duplicate content.
Individual Title, Description & Keywords Tag for each Category, Sub Category and Products
Title, Description and Keywords tags are extremely important to search engines, especially Google so the ability to modify them separately for each Category, each Sub Category and each Product is vital. PRIMA CART has this facility.
Individual Title, Description & Keywords Tag for each Content Managed Page
As above, PRIMA CART’s capabilities extend beyond product based pages and also includes information pages such as About Us or Terms & Conditions pages.
Automatic Content Population for Alt Tags & Title Tags
Manually inputting data such as Alt tags and Title tags is required on many of the carts available on the web. PRIMA CART removes this time consuming task by automatically populating content which then may require only minor edits.
Character Counter Recommendations for Meta Tags
Anyone who’s used software to create Meta Tags knows how tedious it can be counting characters and trying to stick to the recommended limits. PRIMA CART has in-built character counters and flags up warnings when recommended numbers are exceeded. These can of course be manually over ridden if required.
Worpress Blog Integration
Wordpress is a great tool for keeping website content fresh and updated. In addition, it pings search engines when articles are posted and can literally help content get listed on search engines within minutes. PRIMA CART can utilise Wordpress content by pulling your latest posts into your homepage.
Social Media Bookmarking Features
The facility to bookmark pages through sites such as Facebook, Twitter and MySpace can help drive thousands of visitors to your website. PRIMA CART uses advanced bookmarking technology that encompasses all the top social networking websites.
Google Base Product Upload
Base is Google’s shopping directory. Anyone with an e-commerce website can list products free of charge so it makes alot of sense to be on there. PRIMA CART has a built-in export facility specifically for Google Base.
Google Adwords Keyword/Landing Page Extraction Tool
For anyone wanting to use Google Adwords to promote their website the first task is usually to copy and paste product titles followed by the relevant landing pages into their Google Adwords account. On a large site this can be a massive task. PRIMA CART can automate that task for a quick export of all product data or by category/sub category.
The above is just a selection of the search engine friendly features incorporated into PRIMA CART. In addition to these features it also has great ‘front end’ features such as:Multi Currency Display
List or Grid View
Include or Exclude VAT
User Specific Advertising Banners
Category Specific ‘Recently Viewed Items’
Advanced Zoom Facility For Product Photos
Tabular Format For Product Descriptions (Reduces page scrolling)
PRIMA CART is THE Next Generation Shopping Cart and is designed for operators of already successful e-commerce websites recognising the need for a truly search engine friendly cart. For more details and an online demonstration please call Eye4Design on 01709-373911.
Tags: e-commerce shopping cart software, seo ecommerce software, SEO friendly shopping cart software