Google Adwords Training

Used correctly, Google Adwords can play an essential role in your online marketing strategy. It offers subscribers the opportunity to promote their websites within minutes of setting up an account.

To get the most out of your account however, and avoid potentially expensive mistakes, it is critical that your account is configured and managed correctly.

Our course takes you through every aspect from account creation for new users through to advanced campaign management techniques, enabling you to fully maximise your return on investment (ROI).

Target Audience
This course is aimed at anyone interested in using Google Adwords as an online advertising platform. No technical ability is required.

Course Outline

What is Google Adwords?
How does Adwords work?
Creating your Google Adwords account
Identifying cost-effective keywords and phrases
Creating your first campaign
Setting Budgets and Bid Prices
Effective Copy-writing
Use of relevant landing pages to increase ROI
Ways to reduce your cost-per-click
Split testing your ads
Working with conversion tracking & reporting tools

Course Overview

1 day course with drinks and light lunch included. We run introductory and advanced courses to suit all abilities.

Location:
Bradmarsh Business Park, Rotherham

Cost:
£295 + Vat. You may be eligible for a 42% Train To Gain grant - Please ask for details.

Availability:
Click here for availability

Google Adwords Course
Setting up and managing a Google Adwords account is no simple task. There are so many features both in configuring your account to start with, then with ongoing management that most people will only get a good return on ... Read More

Does Google Adwords Work?
If I had a penny for every time I'd been asked "Does Google Adwords Work?" I'd certainly be a wealthier man. The question usually derives from a bad experience where someone has tried setting up their own account, spe... Read More