Search Engine Optimisation Training

Our SEO training course takes an in-depth look at the factors contributing to the successful positioning of your website in search engines.

During the course we examine the behaviour of Search Engines in relation to both on-site and off-site optimisation in order to create an effective strategy that can be applied to almost any website.

Target Audience
This course is aimed at anyone seeking to increase their positioning in Search Engine Results Pages (SERPs). No technical ability is required; however a basic knowledge of HTML would be advantageous.

Intro Course

Course Outline

• The importance of SEO
• Understanding how search engines work
• Key characteristics of Google, Yahoo and MSN
• How Search Engines read web pages
• Using search engines to evaluate your competitors
• On-site optimisation and Meta Tags
• Creating you first search engine friendly page

Advanced Course
Ideally delegates should have attended our Introduction to Search Engine Optimisation (SEO) before undertaking this course.

Course Outline

• The importance of SEO
• Understanding how search engines work
• Key characteristics of Google, Yahoo and MSN
• How Search Engines read web pages
• Using search engines to evaluate your competitors
• On-site optimisation and Meta Tags
• Writing ‘search engine friendly’ code and copy
• How accessible websites help SEO
• Creating a ‘search engine friendly’ site structure
  including site maps
• Understanding off-site optimisation and link popularity
• Generating back links and the importance of anchor text
• Using third party software to aid SEO and tracking